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Beyond Grades: Business Students Put Their Start-Up Ideas to the Test

Winning isn’t everything, as Steven Woda can tell you. Five years ago, he made it to the finals of a Wharton business plan competition — and lost.

But Mr. Woda was not deterred. With his M.B.A. in hand, he kept plugging away at his plan: to start an online shopping site that featured only merchandise guaranteed by a surety bond. The company, now called buySAFE and based in Arlington, Va., eventually raised more than $21 million in venture capital from investors including Hartford, the Rutherfoord Companies and Grotech Capital.

“Not winning wasn’t a big deal,” he said. “Just because you don’t answer the judges’ questions perfectly that day should not be a reason to quit your entrepreneurial aspirations.”

By ANNE FIELD

Full Story: http://www.nytimes.com/2007/04/12/business/12sbiz.html?ex=1177041600&en=9e1bec2f20e41f3c&ei=5040&partner=MOREOVERNEWS

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