A Memorable Cover Letter Will Boost Your Chances

The longer your experience, the shorter and more direct your cover letter.

For some senior executives, this may be the new rule to writing these introductory letters. They’re viewing them as lead-ins to their resumes and offering only brief introductions and perhaps a testimonial about their character and leadership qualities.

Take Mike Lorelli, a former president and chief executive officer of Pizza Hut International. Mr. Lorelli left Pepsico, Pizza Hut’s holding company, in 1994 and has had several jobs since. He’s now the CEO of a private-equity company in New York. He leads off cover letters by mentioning the roles he’s held at Pizza Hut and other top companies, which gives him instant respect and credibility with potential employers.

"It helps to have a hook," says Mr. Lorelli. "Something creative and relevant that captures the reader’s attention."

By Arlene S. Hirsch

Full Story: http://www.careerjournal.com/jobhunting/resumes/20040325-hirsch.html?cjcontent=mail