More Colleges Nuture Business Aspirations

Two years ago, Arizona State University graduate student Greg Peterson and a friend hatched plans for a TV show that would instruct homeowners how to renovate in environmentally and socially responsible ways. But the two didn’t have enough money to cover the production costs, or the expertise to market the show.

They submitted their idea to a new campus program helping students bring business concepts to life, called the Edson Student Entrepreneur Initiative. The program gave them $15,000 in seed money and access to on-campus office space, along with training seminars devoted to student start-ups on topics like product development, intellectual property and finance. It also hooked them up with the chief executive of a local e-commerce business, whom they met with every other week to discuss online marketing tactics.

By KELLY SPORS
Staff Reporter of The Wall Street Journal.

Full Story: http://www.startupjournal.com/howto/soundadvice/20070326-spors.html?sjcontent=mail