Making The Blair Witch Project taught Campfire how to tap the power of curiosity. Meet the puppet masters of viral marketing.

Monello and his partners at Campfire http://www.campfiremedia.com/ , Gregg Hale and Steve Wax, have become the high-wire stuntmen of viral marketing. In the past few years, the tiny outfit with offices in Orlando and New York has been the invisible force behind the country’s most groundbreaking viral campaigns–nonlinear, interactive advertising that starts out niche and then metastasizes.

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