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Using Social Networks To Talk Up a Product
January 30, 2007 /
The social-networking bandwagon is getting awfully crowded.
For companies looking to better connect with consumers and build brand loyalty, social networks are increasingly looking like the ideal tool. Users get a forum in which to share information, pictures and videos about themselves and their likes and dislikes — and, companies hope, talk up a product. Companies, in turn, get real-time feedback on trends and products. And they can even bounce off ideas still in the works.
By ELLEN SHENG
Staff Reporter of The Wall Street Journal.
From The Wall Street Journal Online
Full Story: http://www.startupjournal.com/ecommerce/ecommerce/20070130-sheng.html?sjcontent=mail
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