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Graphic ads could be centerpiece of Idaho anti-meth campaign "Not Even Once"

January 9, 2007 /

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Bear Paw Development Corporation is a private non-profit organization created for the purpose of administering programs to help improve regional economic conditions in Hill, Blaine, Liberty, Chouteau and Phillips Counties and the Fort Belknap and Rocky Boy's Indian Reservations.

Governor Otter wants to bring to Idaho uses intentionally graphic ads to show the devastating effects of methamphetamine.

The state’s new drug czar will spearhead a program called "Not Even Once."

A staggering 85 percent of Idaho inmates admit to having a substance abuse problem, and about half of those say meth is their drug of choice.

The "Not Even Once" http://www.montanameth.org/ campaign was started in Montana back in 2005.

By Adam Atchison

Full Story: http://www.ktvb.com/news/localnews/stories/ktvbn-jan0907-anti_meth_ads.249e7c8f.html

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