Graphic ads could be centerpiece of Idaho anti-meth campaign "Not Even Once"

Governor Otter wants to bring to Idaho uses intentionally graphic ads to show the devastating effects of methamphetamine.

The state’s new drug czar will spearhead a program called "Not Even Once."

A staggering 85 percent of Idaho inmates admit to having a substance abuse problem, and about half of those say meth is their drug of choice.

The "Not Even Once" http://www.montanameth.org/ campaign was started in Montana back in 2005.

By Adam Atchison

Full Story: http://www.ktvb.com/news/localnews/stories/ktvbn-jan0907-anti_meth_ads.249e7c8f.html