Utah starts ad campaign: ‘Don’t Dis the Disability’

You are a corporate headhunter down to your final two job candidates. You invite the most qualified of the pair to dinner, intent on making a job offer.

When the fellow shows up, he seems to have trouble finding your table. It’s when he arrives and sits down that you realize he’s blind.

"I know what you’re thinking – shame on you. That’s discrimination," states one of several radio spots for Utah’s new "Don’t Dis the Disability" campaign. "A disability isn’t a reason not to hire the most qualified candidate."

By Bob Mims
The Salt Lake Tribune

Full Story: http://www.sltrib.com/business/ci_4917282