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Utah Tourism board pays $350K to keep Warren Miller ski film sponsorship

December 16, 2006/

Utah skiing starred in Warren Miller’s latest sports film – and the state benefited twice because of the additional publicity received from sponsoring the movie’s tour through 189 spots in 35 states.

To keep ski-rival Colorado from snatching away that sponsorship, the Utah Board of Tourism Development agreed Thursday to spend $350,000 to hold onto that marketing plum – and pledged to extend the sponsorship agreement to a third year, provided the Utah Legislature appropriates money next session for that purpose.

Full Story: http://www.sltrib.com/tourism/ci_4843638

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