Money as a Social Barrier – How does this impact marketing your product?

Check out this study by Prof. Kathleen Vohs of the University of Minnesota (Go Gophers!). She tested the hypothesis that thinking about money can create social barriers. Here is a description of what she did:

By Guy Kawasaki

Full Discussion: http://blog.guykawasaki.com/2006/11/money_as_a_soci.html