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Successful entrepreneurs need to understand why people buy
November 19, 2006 /
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What kind of car is sitting in your driveway?
No doubt you spent a good deal of time shopping around before you decided to buy that make and model. If you are like most people, you read the paper, visited a dealership or two and went to the Internet to check out reviews on various models you were considering. With hundreds of car models available to U.S. consumers today, the car in your driveway says something important about you — and about why people buy.
By Andy Barfuss
Brigham Young University
Full Story: http://deseretnews.com/dn/view/0,1249,650207929,00.html
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Posted in: Funding and Building your Business