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Business Guide to the Impact of Service Oriented Architecture (SOA)
Take a look at the following list of benefits:
• 100% return on investment in nine months
• 54% revenue growth in one year
• Improve call center response times from several minutes to a few seconds
• $3 million savings in back office support
• 5–10% reduction in logistics costs
• 60% spike in customer retention
• Reducing cycle time by 25%
• 30% reduction in time to market for new applications
• Slashed $2 million in licensing costs to $50,000
If these kinds of benefits are attractive to your organization, you should give serious consideration to Service
Oriented Architecture (SOA). The benefits listed above were realized or anticipated by organizations
implementing SOA.
SOA is an architectural approach to designing, building and deploying IT systems that delivers IT flexibility,
accelerates IT development and lowers IT development and maintenance costs. (See also “SOA in Practical
Terms” on page 7 of this Executive Summary). But much more than this SOA is delivering business
capabilities that result in significant financial and business benefits far beyond the IT organization.
SOA is a business opportunity masquerading as an IT issue. A recent Information Week article suggests that
a critical challenge faced by companies either implementing or contemplating SOA is getting business users
to see its importance and to get involved.
Helping business users and IT appreciate the business value of SOA is the primary objective of this report.
We have analyzed 100 publicly documented SOA implementation examples across a diverse set of
organizations, from major household names such as Verizon10, Schwab11 and Pfizer12 to public sector
agencies and small and medium-size enterprises. What we found was startlingly simple: Organizations are
adopting SOA for business and IT reasons that transcend industry, size or geography—and they are
generating real and significant results.
The key findings from our analysis are summarized in this report.
Paul Gladen
Muzeview LLC
foresight + innovation
Tel: +1 212 665 0797
Mobile: +1 917 330 8375
Skype: paulgladen
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