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How to Change the World: Defensibility

Blog reader Curtis Thompson asked me a very good question a few days ago: What should an entrepreneur say when she’s asked what makes her company defensible? This question is more and more common as more and more entrepreneurs start “Web 2.0 companies,” and investors torture themselves by wondering why they didn’t fund YouTube.

By Guy Kawasaki

Full Story: http://blog.guykawasaki.com/2006/10/how_to_change_t.html

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