Geek Marketing 101.

Marketing is not a department. Following various comments I’ve made about deficiencies in technology marketing and my disagreement with Doc Searl’s provocations, I’ve been rightly harassed into prescribing some solutions to my complaints. So I give you Geek Marketing 101.

john dodds

Full Story: http://makemarketinghistory.blogspot.com/2006/08/geek-marketing-101_115529822564302037.html