20 rules of thumb for building a great startup culture

Developing a good, healthy culture is extremely important at a startup. Culture reflects the essence of a startup’s operation because it directly affects the success of a company’s hiring practices and overall strategy. It is, at its core, essentially a set of shared norms and a key source of strength and guidance when a startup goes through those virtually inevitable trying times.

Some fundamental practices are obvious "must-dos" in building a strong culture.

Full Story: http://venturebeat.com/2010/10/19/20-rules-of-thumb-for-building-a-great-startup-culture/