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GrupThink of Missoula in the Wall Street Journal

— And Any Answer Goes

With midterm elections just around the corner, countless man-hours are being spent on public-opinion polls. But of all the questions put to the body politic these days, one you won’t likely hear is, "Who is our scariest diet guru?"

At http://www.Grupthink.com , a growing number of Web surfers are exploring the diet-guru terrors buried in the American psyche and more. (Richard "Sweatin’ to the Oldies" Simmons leads in a landslide.) They are doing so through a flexible system that lets users — called "grupies" — create their own public-opinion polls. Instead of the traditional, fixed menu of responses, any answer goes.

By AARON RUTKOFF

Full Story: http://online.wsj.com/public/article/SB115929192554874463-1ODbfDaA8jFllvKVIOReAqHIUaE_20071004.html

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