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Failure To Launch: Why Every Startup Should Have A Blog

I wrote an article about blogging for small businesses this weekend (posted to the other blog I write for Small Business 2.0 http://www.smallbusiness20.com/ ).

Shameless plug: I’m trying to get this new blog off the ground. If you’re interested in small business innovation and technology, please visit.

In any case, the article on small business blogging sparked some thoughts. Though it’s important for many types of small businesses to have a blog, I think it’s even more important for a startup to have a blog.

The hard part is that startup founders already have a ton to do (building a product, plotting strategy, recruiting co-conspirators, etc.) so finding time to blog is really hard to do. Besides, of all the things you could be doing as a startup founder, is writing a blog really all that useful?

As the old cliché goes, “you have to dig a well before your house is on fire…”. Well, you have to start attracting clients before you have a product, you have to start talking to investors before you actually need capital and you have to start communicating your vision before you actually launch. A blog helps do this.

Full Story: http://onstartups.com/Home/tabid/3339/articleType/ArticleView/articleId/1014/FailureToLaunchWhyEveryStartupShouldHaveABlog.aspx

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