Generation Y wants comfort at work

When Tara Kirk arrives at work, she immediately walks upstairs to the kitchen and grabs a cup of coffee.

Typical morning behavior, right? But a majority of her co-workers at Firehouse, an advertising and branding agency in Far North Dallas, do the same thing – and then they sit and socialize in their company’s living room.

”I just like to catch up and then I head to my room – oh, I mean office,” says the 24-year-old copywriter. ”It’s nice having your own room. It’s a coming-of-age type of thing. It’s a status symbol.”

Generation Y, the younger work force known for wearing flip-flops and listening to iPods at the office, has been transforming the culture of corporate America.

But it’s also changing the physical workspace.

Businesses are now providing ”personal” rooms, more open areas and break lounges with full kitchen amenities.

By Ieva M. Augustums
The Dallas Morning News

Full Story: http://www.sltrib.com/business/ci_4354996