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Managing risk in start-up firm
It is a commonly held belief that entrepreneurs are good at taking risk — that as a group they live life on the edge and are willing to risk everything to win in the marketplace.
But research shows that those who start businesses are not always willing to take big risks. What they are good at is exhibiting a tolerance for ambiguity — dealing with the unknown (Bhide, "The Origin and Evolution of New Businesses").
How, then, is risk "managed" in the early stage business? In the book, "New Business Ventures and the Entrepreneur," the authors suggest that entrepreneurs should take conscious and deliberate actions in seven areas in order to control their risks:
By Gary D. Williams
Brigham Young University
Full Story: http://deseretnews.com/dn/view/0,1249,645201777,00.html
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