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Ohio’s new slogan aims for CEOs. "Build Your Business. Love Your Life."

Virginia may be for lovers, and Maryland for crabs. But in Ohio, the desired catch is the elusive CEO.

Hence the state’s new slogan, "Build Your Business. Love Your Life."

The Ohio Business Development Coalition, a nonprofit grouped charged with branding Ohio as a desirable place to set up shop, rolled out the new tagline Wednesday. It comes with an advertising campaign that will make its debut in the Wall Street Journal and other national publications later this month.

Top executives from across the state will be shown at work and at play. Their pitch: In Ohio, you can thrive in business and still have a life. And if you want to know more, you will be directed to OhioMeansBusiness.com.

The campaign follows similar efforts by other states, and it complements recent recruiting trips by Ohio Gov. Bob Taft in search of companies wanting to expand.

Peter Krouse
Plain Dealer Reporter

Full Story: http://www.cleveland.com/business/plaindealer/index.ssf?/base/business/1158222693298810.xml&coll=2

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