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Marketing a Moral Idea Takes Some Finesse

September 13, 2006/

Question: I recently started a small business that is a fair-trade fashion-distribution company. How do you market a fair-trade firm, a company with a double bottom line — profit and philanthropy?

By KELLY SPORS
Staff Reporter of The Wall Street Journal.

Full Story: http://www.startupjournal.com/columnists/smalltalk/20060913-smalltalk.html?sjcontent=mail

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