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Why Smart Companies Do Dumb Things

Not a day goes by when I don’t ask myself, “Why do smart companies do such dumb things?” We all know companies that cook the books and throw outrageous parties at one end of the spectrum to sell lousy products at the other. A sweeping answer is that companies are run by smart people, and smart people do dumb things as we’ve learned.

However, when smart people assemble in companies, they are still capable of doing dumb, if not even dumber, things. Wouldn’t you think that groups would provide checks and balances? Let’s tap into Why Smart People Do Dumb Things again because it’s a cornucopia of ideas, recommendations, and provocations that can explain why smart companies do dumb things.

Guy Kawasaki

Full Story: http://blog.guykawasaki.com/2006/09/why_smart_compa.html

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