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Rethinking Google’s system. Human-powered search premieres

September 4, 2006 /

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Scott Jones knows it’s probably not wise to try to out-Google Google. But he’s also not ready to concede that the world’s leading search engine, or any of its main competitors, has the Web search trick down completely.

The Indiana tech inventor, who helped pioneer voice mail, is working on a new search engine model that employs thousands of paid "guides," who will provide live one-on-one help to users who need extra assistance tracking down online information. The free service, called ChaCha.com, goes live today as a test and is expected to go into full beta later this year.

Ryan Kim, Chronicle Staff Writer

Full Story: http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/09/04/BUGVCKTPOP1.DTL