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Book Preview: Word of Mouth Marketing by Andy Sernovitz – Reviewed by Guy Kawasaki

August 28, 2006/

My buddy Andy Sernovitz, the CEO of the Word of Mouth Marketing Association, is coming out with a new book called, duh, Word of Mouth Marketing.

I highly recommend this book because it was so practical, tactical, and hysterical. Here are the ten ideas, stories, and recommendations from the book that I liked the most:

Word of Mouth Marketing http://www.womma.org/

Full Story: http://blog.guykawasaki.com/2006/08/book_preview_wo.html

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