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Writing press releases that won’t be overlooked or tossed away

Press releases can be a powerful advertising tool for your growing business. A good press release can promote important developments at your company, but if they’re written poorly, the media may ignore it no matter how newsworthy the topic.

Press releases are short documents used to call the attention to an event or newsworthy happening at your company. Pick your targets carefully. Many newspapers and trade publications routinely publish certain items, including promotions, new hires or calendar listings of events. While not exactly front-page news, these sections guarantee you will get your business into the paper or magazine.

Full Story: http://sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2006/08/23/BUGJ1KN2271.DTL&type=business

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