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A down-to-earth business plan will help your company fly high
August 9, 2006 /
The sales and marketing section of your business plan should address sales tactics, pricing, advertising and your overall marketing plan. External influences, including changes in the marketplace, competition and the overall economic climate, play a role in how you plan to market your business.
Be conservative in your sales estimates and support your projections with reasoning that complements your sales plan.
Full Story: http://sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2006/08/09/BUG3SKDCBE1.DTL
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Posted in: Funding and Building your Business