Promoting Your Business Through Search Engines

Businesses of all sizes have found that advertising on Web search engines provides a powerful boost to their sales. They’re also discovering that it can require more of their time and savvy than traditional marketing outlets like the Yellow Pages.

Mark Williams has spent nearly all of his marketing dollars advertising on Web search engines including Google Inc. and Yahoo Inc. since starting ShavingCream.com two and a half years ago. Mr. Williams credits search ads, one of the fastest-growing forms of advertising in the U.S., with helping build his online retail business to a projected $200,000 in revenue this year. "It has fostered super-healthy growth," says Mr. Williams, 49 years old.

By KEVIN J. DELANEY
Staff Reporter of The Wall Street Journal.

Full Story: http://www.startupjournal.com/howto/marketingsales/20060718-delaney.html