Driving Traffic to Your Site. When it comes to e-marketing, the simplest methods prove most effective

While many options exist to help you increase web presence and market a web site, this brief list of web-marketing basics goes over some of the more useful and widely-trusted tactics.

From http://www.Modwest.com

Search Engine Optimization

Search engines send out software ‘spiders’ that browse a web site’s content and determine the site’s rank; in other words, a site’s importance or relevance compared to other sites. Following the guidelines below, you can begin to increase your site’s ranking:

Page Titles:

Make sure you title each page within your site according to each page’s particular content. The words between the ‘title’ tags in the page’s HTML code not only appear at the top of your browser window, but provide essential information to search engine spiders.

META Tags:

Though hidden, search engine spiders value these tidbits of code. Because of this, your META tags should be carefully crafted. For example, make sure that keywords used in a tag reflect the page’s actual content. Yet, if a page’s content overuses keywords, your site can be penalized with a lower ranking.

Structure:

Text in HTML ‘header’ codes (h1, h2, etc.) carries more ranking weight than basic text. Search engine spiders index and rank web pages more accurately when you organize the page’s content using standardized document structure methods. For more information see this W3C page: http://www.w3.org/TR/html401/struct/global.html.

Submit URL:

Submit your site for indexing to the larger search engines:

* Google site submit http://www.google.com/intl/en/submit_content.html

* MSN site submit http://search.msn.com/docs/submit.aspx

* Yahoo! site submit http://search.yahoo.com/info/submit.html

Other ways to drive traffic…
To learn more, visit our complete FAQ on Driving Traffic to Your Site http://www.modwest.com/help/kb11-268.html

July 2006 Modwest Newsletter: http://newsletter.modwest.com/2006july/