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Your business with a lousy name wouldn’t smell sweet to anyone

July 12, 2006/

The name you choose for your business can make or break it. It’s got to be a name that inspires confidence and draws people in. Here are 10 tips to creating a name that will drive your business and its success.

— Consider the big picture. Your company name is more than just a moniker: It’s the cornerstone to building your brand and reflects the larger business picture. Your name should reflect the spirit and meaning of your business.

Full Story: http://sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2006/07/12/BUG0KJTE0B1.DTL&type=business

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