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Montana Tech starts marketing campaign – "Get Into It"

July 3, 2006 /

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The old school has a new look. Get into it.

To promote a new image for students, alumni and future students, Montana Tech unveiled a new brand and marketing campaign Friday.

"People see maroon and they think Missoula. They see blue and they think Bozeman. We want that type of recognition for Montana Tech," said Dave Scott, the college’s public relations director.

Tech’s new brand is centered around the phrase "Get Into It."

Full Story: http://www.billingsgazette.net/articles/2006/07/03/news/state/76-tech.txt

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