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Social-Networking Site Gives Retailer a Start
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Like many college students, Stephanie Madesh enjoys socializing online with friends through networking site MySpace.com. So when she began planning to create a Web-based apparel company this past spring, she thought MySpace would be an ideal place to court her target demographic — young women like herself.
Ms. Madesh created a profile for her start-up, Kalon Clothing (www.kalonclothing.com and groups.myspace.com/kalon), on MySpace a month before her Web site went live to create some buzz about the company. Since then her business’s profile has drawn more than 850 MySpace members. The company also has posted about $1,000 in sales since May, netting the college senior a profit of about half that amount, she says.
By SARAH E. NEEDLEMAN
Full Story: http://www.startupjournal.com/howto/marketingsales/20060703-needleman.html?refresh=on
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