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Sun CEO sees competitive advantage in blogging
When Jonathan Schwartz was promoted to CEO two months ago, Sun Microsystems (SUNW) became by far the largest company with a CEO who blogs.
It made Schwartz and Sun a test case, a beta version if you will, of what’s to come at other companies — or what may not come. Companies talk a lot about becoming more open and transparent, but they will be watching Schwartz’s experiment to see how much transparency is feasible in business, where trade secrets are protected and warts hidden.
Blogging by its nature is for those with thick skin. Readers weigh in with tactless comments, so CEOs who blog do not enjoy insulation from critics. Schwartz’s blog averages 400,000 hits a month, and each of his posts average dozens of comments from customers, shareholders and others.
By Del Jones, USA TODAY
Full Story: http://www.usatoday.com/tech/news/2006-06-25-exec-sun_x.htm
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