News

Montana Tourism quest uses GPS contest in Twin Cities to encourage more to visit Montana

Montana tourism officials have launched an interactive advertising campaign in Minneapolis-St. Paul designed to get more Minnesotans to visit the Big Sky state.

In the monthlong "Montana GPS Quest," participants use their personal Global Positioning System, or GPS, satellite units to find Montana postcards "hidden" at businesses throughout the Twin Cities area. The first person to find each day’s postcard calls a special phone number to claim that day’s prize.

It is called geocaching, or using GPS devices to locate hidden prizes, trinkets or other items. The idea is gaining popularity as more people adopt the technology. The Travel Montana contest is an extension of a print and broadcast advertising campaign that features GPS and several Montana adventures.

Each morning at 9, the promotion’s Web site announces the coordinates for that day’s postcard. It might be an outdoor store, bike shop or other retailer or location that fits the adventurous outdoor image.

Full Story: http://www.billingsgazette.net/articles/2006/06/25/news/state/80-gps.txt

Sorry, we couldn't find any posts. Please try a different search.

Leave a Comment

You must be logged in to post a comment.