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Montana Tourism quest uses GPS contest in Twin Cities to encourage more to visit Montana

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June 25, 2006View for printing

Montana tourism officials have launched an interactive advertising campaign in Minneapolis-St. Paul designed to get more Minnesotans to visit the Big Sky state.

In the monthlong "Montana GPS Quest," participants use their personal Global Positioning System, or GPS, satellite units to find Montana postcards "hidden" at businesses throughout the Twin Cities area. The first person to find each day's postcard calls a special phone number to claim that day's prize.

It is called geocaching, or using GPS devices to locate hidden prizes, trinkets or other items. The idea is gaining popularity as more people adopt the technology. The Travel Montana contest is an extension of a print and broadcast advertising campaign that features GPS and several Montana adventures.

Each morning at 9, the promotion's Web site announces the coordinates for that day's postcard. It might be an outdoor store, bike shop or other retailer or location that fits the adventurous outdoor image.

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Reader Comments:

How great that Montana is using this wonderful activity in such a creative way. If you have not done any geocaching - trust me (and I am more couch potato than most) this is *so* fun. Fortunatly, I have friends with a GPS device - Santa hasn't brought me one yet. find "treasure" near you, go to and put in your zip code - you will find great directions to get started. It is fascinating to see what people leave in the cache - some business owners have left coupons for free meals, merchandise, etc. Of course, there was that time all I got was a used popcycle stick, too.

At any rate - you are outside and having fun. Do watch for tics. :-)

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