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Inventors learn basics of marketing on the market
Eureka!
After countless trials, you’ve finally created a product that will revolutionize the modern world. But what do you do now?
Eighteen local inventors discussed their next steps at a recent inventors’ roundtable at the Kalispell Area Chamber of Commerce. Linda Brander, director of the Montana Department of Commerce’s Small Business Innovation Research Program, and Marti Elder, a licensing agent and commercialization consultant from Bozeman, led the discussion.
The inventors were encouraged to share their ideas by discussing what problem their products addressed. Ideas included everything from a product to prevent deer from eating yard and garden plants to an Internet server designed to protect people from being taken advantage of online.
By KRISTI ALBERTSON
The Daily Inter Lake
Full Story: http://www.dailyinterlake.com/articles/2006/05/21/business/bus02.txt
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Selling Your Invention
Whatever your sales experience, we have the steps you need to get your product on the shelf.
By Tamara Monosoff
Sales.
For some entrepreneurs, this one, simple word strikes great fear; it’s just "not their thing."
Other entrepreneurs feel just the opposite, that sales will be a cinch. After all, they believe, their product is so great, it’ll sell itself.
The reality, as is typical, lies somewhere between.
Full Story: http://www.entrepreneur.com/article/0,4621,327566,00.html
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