Kleiner Perkins launches award to spur green innovation

Kleiner Perkins Caufield & Byers said Thursday that it will establish a $100,000 annual prize to promote technology or policy innovation in green technology.

"This award will encourage innovation in sustainable, green growth," said KPCB partner Brook Byers. "We will bring worldwide recognition to entrepreneurs who achieve breakthroughs in green energy generation, storage, conservation or policies, whether from an individual or a team, whether public or private, anywhere in the world."
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A panel of five independent judges will select and announce the first winner this fall.

"There’s enormous power in prizes," said Kleiner Perkins Partner John Doerr. "Innovation in green tech could be the biggest economic opportunity of the 21st century."

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