The Top Ten Lies of Corporate Partners

In a manner of speaking, I’m running out of lies to tell. So far I’ve taken care of entrepreneurs, venture capitalists, engineers, and marketers. The target of this posting is “corporate partners.” (You might find a previous posting, "The Art of Partnering" interesting.)

These are the large, infinitely rich, and high brand-recognition companies that supposedly provide a partner with instant credibility, fundability, and viability. Unfortunately, dealing with a large company is like being “stuck in the belly of a snake”–as my buddy Heidi Mason describes corporate partnerships. She is the co-author of The Venture Imperative.

Before those jaws close around you, and you are eaten alive, listen for these lies.

By Guy Kawasaki

Full Story: http://blog.guykawasaki.com/2006/05/the_top_ten_lie.html