Write a Creative Marketing Plan in 7 Sentences

Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.

There are literally volumes written about marketing planning. It boils down to developing your roadmap. What paths will you take, which turns will you make and, most important of all, where you are going? Unless you have an endpoint on your road map, how do you know which path to take? In the words of the immortal Yogi Berra, "You got to be very careful if you don’t know where you’re going because you might not get there."

A plan offers a simple strategy or set of strategies, a marketing calendar, an evaluation system, and a selection of weapons and tactics that give you complete control of your marketing.

from Al Lautenslager

Full Story: http://www.entrepreneur.com/article/0,4621,327392,00.html