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Tips for Winning Those First Sales

Generating initial sales is among the toughest challenges for new businesses. We asked Neil Platt, vice president of sales and business development at six-year-old CashEdge Inc., for tips on attracting customers and building a sales force. He faced this task in 2000 on joining the New York-based provider of online financial applications for banks, credit unions and wealth-management firms. The privately held company now has more than 450 customers and eight full-time sales professionals.

By SARAH E. NEEDLEMAN

Full Story: http://www.startupjournal.com/howto/marketingsales/20060313-needleman.html?sjcontent=mail

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