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The Art of Driving Your Competition Crazy

“The purpose of competition is not to beat someone down, but to bring out the best in every player.” Walter Wheeler

One of the signs of boom–or at least a boomlet–is that companies start wanting to drive their competition crazy. This occurs when “survival” is no longer an issue and optimization or maximization can become a corporate goal. However, the desire to do things to the competition can lead a company astray–or drive it to even greater heights.

Companies go astray when defeating the competition becomes more important than taking care of customers. When companies become obsessed with the pursuit of excellence, by contrast, they often reach new levels of greatness. Here’s how to avoid the former and achieve the latter.

By Guy Kawasaki

Full Story: http://blog.guykawasaki.com/2006/03/the_art_of_driv.html

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