Quantix (Hamilton, Montana) Wins American Advertising Federation Silver ADDY Award

New “Quantix – Your Ticket to Simplicity” Identity Replaces

Entertainment Data Solutions, Inc. (EDSI) Brand.

Abandoning a well-recognized ten-year-old trade name, Entertainment Data Solutions, Inc. (EDSI), in favor of a new name and brand identity has paid immediate dividends for Jennifer Renth, President of Quantix http://quantixpos.com/ .

The payoff came from a significant advertising award for their new Sales Presentation materials. Quantix was awarded a Silver ADDY obelisk trophy in Great Falls, MT on February 11, 2006 as part of the annual Montana ADDY awards ceremony. American Advertising Federation ADDY Awards give recognition to Sales Promotion campaigns that have been successfully executed to build brands.

The marketing aim of the identity change was to make Quantix admissions and ticketing systems a recognizable global brand, with the key messages being ease of use and affordability. Quantix’s intensive brand-building efforts were conducted during 2005, preceded by complete company relocation from Carson City, NV to Hamilton, MT in 2004.

”The investment in our new name and brand image is the first step towards making Quantix one of the strongest admissions/ticketing systems brands worldwide, both with regard to brand awareness and product superiority. We are especially pleased that the judges recognized how the graphic standards of our new brand identity effectively communicates the simplicity of our system,” said Jennifer Renth, President of Quantix.

The ADDY’s are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year approximately 60,000 local entries are submitted in ADDY competitions. Judging for Quantix’s ADDY was made on the basis of a number of criteria relating to both strategic and creative dimensions.

Quantix’s partner and agency-of-record, saltStudio, Inc. (www.saltstudio.com) of Missoula, MT utilized a full range of marketing elements in the brand building process. In addition to printed materials and advertising, the company has completely redesigned the Quantix web interface (www.quantixpos.com) to showcase new Quantix product modules such as Reserved Seating and Internet Sales.

For additional information on Quantix ticketing and admissions solutions for attractions, amusement providers and recreational enterprises, contact Jennifer Renth at 888-221-4431 or [email protected].

FOR ADDITIONAL INFO: Tim Newhart – 888-221-4413