The British public says start-ups key to competitiveness

Almost two-thirds of Britons believe more encouragement for start-up businesses is needed to meet threats to the country’s competitiveness from China and India.

A new YouGov survey from Deloitte has found that the British public perceives emerging markets in China and India as the greatest immediate threats to UK competitiveness.

Nearly eight in 10 Britons named China as the country’s greatest challenge over the next five years, while nearly half pinpointed India.

The survey found both growing uncertainty and unease among Britons toward Asia’s emergent economies, exacerbated by strong negative reactions toward British firms offshoring their operations.

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