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How to Be a Demo God by Guy Kawasaki

Demo From February 6th to 8th, executives from seventy companies will do a six-minute demo of their products to an audience of venture capitalists, analysts, and journalists. This event is called, logically, Demo. It’s a great event–especially if you understand the dance that’s going on: entrepreneurs acting like they don’t need capital, and VCs acting like they don’t need entrepreneurs. (This dance is akin to acting prudish in a brothel, but I digress…)

This posting is ostensibly for the seventy or so souls who will do the demos–everyone one of them aspiring to be labeled a demo god. I should probably throw in another seventy vice presidents of marketing. And seventy PR account execs. Let’s call it three hundred or so people. But it’s also for anyone who has to demo a product to raise capital, make a sale, garner press, or recruit an employee.

With no further delay, here is the path to demo-god-dom:

Full Story: http://blog.guykawasaki.com/2006/01/how_to_be_a_dem.html

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