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The Price Is Right. Five things to consider before pricing your business
January 23, 2006 /
A typical small-business owner believes his business could sell for double what it is actually worth, says Russell Brown, publisher of BusinessBookPress.com, a resource Web site for selling and valuing businesses. That’s because business owners don’t realize that the sweat equity put into growing a business doesn’t add value. “An appraisal assesses what that business is going to do financially for a buyer now—not how hard the previous owner worked to get there,” Brown says.
Before you set the price on your small business, Brown suggests considering these factors:
by Lena Basha
Full Story: http://mybusinessmag.com/fullstory.php3?sid=1285
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