The Zen of Business Plans

In my day job, I not only hear a lot of PowerPoint pitches, but I also read a lot of business plans. The PowerPoint pitches explain my Ménière’s disease, but the business plans explain my recent need for reading glasses. One of my goals for blogging is to reduce the external factors that are causing the degradation of my body, so this entry’s topic is the zen of business plans.

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True or false: The most important part of a business plan is the section about the management team. The answer is False.* The executive summary, all one page of it, is the most important part of a business plan.

By Guy Kawasaki

Full Story: http://blog.guykawasaki.com/2006/01/the_zen_of_busi.html