How to Kick Butt On a Panel

Today I moderated a very good panel at a conference, and while this experience is fresh in my mind, I want to explain how to kick butt on a panel. At any given conference, there are about three keynote speakers and twenty five panelists, so the odds are much higher that you’ll be a panelist than a keynote speaker. Thus, I hope this entry appeals to a broader audience.

Superficially, a panel looks easy. There are four or five other people on it–all of whom you think you’re smarter than–and it only lasts sixty minutes. How hard could it be? Herein lies the problem: everyone thinks a panel is easy so they don’t take it seriously. A panel is actually a better opportunity to position yourself than a keynote because you are juxtaposed to four or five people in real time–whereas keynotes are sequential. If you want to stand head and shoulders above the other panelists, here’s what to do:

Guy Kawasaki

Full Story: http://blog.guykawasaki.com/