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Latest employee perk: College admissions aid
January 17, 2006 /
Baby boomers, who fueled a rise in company-supported day care nearly a generation ago, are driving a new employee benefit: help with their kids’ college admissions.
With an assist from admissions-savvy entrepreneurs, a small but growing number of employers offer options ranging from brown-bag lunches on college-related topics to sessions with former Ivy League admissions officers to Web-based programs that let parents manage their child’s progress.
By Mary Beth Marklein, USA TODAY
Full Story: http://www.usatoday.com/news/education/2006-01-17-companies-college_x.htm
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