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Google and Yahoo Aim at Another Screen

January 6, 2006 /

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Two ascending Internet giants, Google and Yahoo, are to make plain today that they intend to move aggressively beyond the Internet browser and onto the television screen.

The two companies, already the most popular services for searching and organizing the vast information on the World Wide Web, want to perform the same function for television, which will increasingly be delivered over the Internet.

Indeed, much of the innovation at the Consumer Electronics Show in Las Vegas, where top executives of both companies are speaking today, revolves around video gadgets of all sizes that connect online to new programming services.

Both Yahoo and Google have emerged as potent threats to television networks because they are drawing ad dollars to their existing sites. And they are poised to cause further disruption if they can establish themselves as major players in advertising on Internet video.

By SAUL HANSELL

Full Story: http://www.nytimes.com/2006/01/06/technology/06online.html?hp&ex=1136610000&en=4dd4429e28dc0897&ei=5094&partner=homepage