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Google gives non-profits a free ride to donors, needy

Two years ago, non-profit director Ray Rickman decided to put up a website to attract donors for his cause: raising money to pay doctors to treat people in Africa and Asia.

His Providence-based AdoptADoctor.org attracted just two visitors a day, and one donation per week — before Google.

In February, Rickman signed up for the Internet search giant’s Google Grants — offering free advertising for non-profit groups — and everything changed.

Now, he’s getting 300 visitors per day, and 25 donations weekly "from all over the world," he says. "Substantial money, like $5,000 or $8,000 a pop, from people who just found us on the Internet, thanks to Google (GOOG). It’s amazing."

That many small businesses have grown tremendously thanks to Google’s pay-per-click advertising is well known. The low cost of entry and the fact that advertisers only have to pay if an ad is clicked has brought hundreds of thousands to the new medium, with amazing success stories.

By Jefferson Graham, USA TODAY

Full Story: http://www.usatoday.com/tech/news/2005-12-26-google-grants-usat_x.htm

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