Revenue Science of Bellevue, Washington pulls in $24 million from investors. Technology helps track consumers’ online habits

Revenue Science has landed $24 million in venture capital financing, a significant boost for the Bellevue company as it rolls out new technologies that help online publishers such as The Wall Street Journal, Kelley Blue Book and Newsweek sell targeted advertisements on their Web sites.

The venture round — the company’s fifth since it was founded in 2000 under the name digiMine — is one of the five largest financing deals in the state this year. It is also the biggest venture investment in a Washington software company in the past 12 months, according to the MoneyTree Survey.

Total financing in the privately held company now stands at more than $70 million. Investors include Mayfield, Mohr Davidow Ventures, Integral Capital Partners, Second Avenue Partners and others.

Revenue Science — along with rivals such as New York-based Tacoda and Baltimore-based Advertising.com — is attacking a fast-growing segment of the online advertising market known as "behavioral targeting."

By JOHN COOK
SEATTLE POST-INTELLIGENCER REPORTER

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