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Young entrepreneurs got message, changed business

Two years ago, aspiring entrepreneurs Jeff Nellans and Pete Denton received a valuable lesson from Warren Buffett, the second-richest man in the world.

The pair, who dropped out of the University of Washington to run their Web-design company full time, learned that substance is more important than glamour.

The message came when Nellans and Denton sent Buffett a letter in 2003 offering to jazz up the Web site of Buffett’s company, Berkshire Hathaway. Buffett’s unexpected handwritten response explained that the site was intentionally plain, "like a woman who wears no makeup."

That lesson and an invitation from Buffett to attend Berkshire Hathaway’s annual meeting in Omaha, Neb., have stayed with the two and underscores their new venture: creating interactive shopping-mall kiosks.

By Tricia Duryee

Seattle Times technology reporter

Full Story: http://seattletimes.nwsource.com/html/businesstechnology/2002643488_kiosk24.html

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