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EBay Takes a Step Into Local Classifieds

EBay is aiming to take over the phone book’s customary role as the first place people turn to find local services from housecleaners to accountants.

While eBay Inc.’s focus for now is on auto services like oil changes and brake jobs, its goal may be to connect consumers with local businesses of all kinds. This could signal a major shift in the way consumers shop for such services and greatly affect pricing and competition among local shops.

EBay plans to develop by as early as next year a new area devoted to automotive services on its existing eBay Motors site. It may be a stand-alone service category where consumers could search for service discounts and coupons.

By JENNIFER SARANOW and MYLENE MANGALINDAN
Staff Reporters of The Wall Street Journal.

Full Story: http://www.startupjournal.com/ecommerce/ecommerce/20051121-saranow.html?sjcontent=mail

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